La Marina Foods History
Kirsten Jooste who is the owner and director of La Marina Foods began her journey in 1995. Kirsten who was an independent agent in the fish industry; decided to buy a small company called La Marina Foods and thus got into the industry on a firm footing. Within 4 years in a small factory through hard work and great service the company doubled in size.
Another 5 years on the decision was taken to build a state of the art factory to accommodate the vast increase in business. It took 2 years to complete and was designed and is operated to the extremely high standards and requirements of the industry in Europe. Sustainability was achieved through the inclusion of an Ozonation System throughout the factory for top quality hygiene and sanitation. This is backed by a 500 KVA generator and a water storage facility with solar panels to reduce carbon footprint.
Once in our new owned factory premises, La Marina Foods expanded at a phenomenal growth. Under Kirsten’s leadership and very loyal and competent staff of around 100 employees, the company is known to go the extra mile. Hence our motto “It’s not a problem – It’s a pleasure” At the same time the company diversified and grew many other lines as suppose to the core business in fish. La Marina foods also now perform strongly in exotic food, dry goods, a full chicken range with cold meats to match, local and imported cheeses and dairy lines. This fully sustainable factory now holds over 2500 unique and well-sourced products with the emphasis on their sustainability.
The company is known for its excellence in sourcing speciality requested items and tailoring order to client’s needs. With this phenomenal growth and to accommodate future developments, it was decided to establish an international head office in Mauritius. This would facilitate import and export at a higher level of efficiency and variety into established trade routes. Thus satisfying the company’s expansion requirements
Kirsten has always striven to offer service, reliability, honesty and integrity whilst offering a select and variety of comprehensive pantry upmarket goods aimed at the middle to upper-class market that requires quality products. La Marina Foods excels in this niche market.
This has been achieved through the “big family” attitude of La Marina Foods. This you are family attitude has been cultivated by Kirsten from the start and continues today through the dedication, expertise and loyalty of her staff and is experienced by dining or shopping in the La Marina’s factory deli, restaurant and sushi bar. A different experience and much touted as one of Johannesburg’s BEST kept secrets.